تسويق TikTok 101

عندما قدمت تايلور سويفت أغنيتها المنفردة “Me” في أبريل 2019 ، مع إحساس البوب ​​، انتشرت الأغنية على الفور. يشمل بريندن أوري من الإجهاد! في The Disco and the music ، كان الفيلم من بين كل منهما يرقص ويغني في مشهد من الألوان الفاتحة. بعد وقت قصير من الإطلاق ، نشرت حسابات Swift’s TikTok مقطعًا في الفيلم باستخدام كل Hashtag ، #AnotherLikeMe ، وهي كلمات غنائية في الأغنية. نشرت الحسابات “أظهر لنا أفضل إعادة إنشاء للرقص ، واستخدم MEdancechallenge ، وسنحدد مواقعنا المفضلة”.

بعد أسبوع ، حصلت #AnotherLikeMe على أكثر من 3 ملايين وجهة نظر. أيضًا ، حصل #Medancechallenge على أكثر من 500000 وجهة نظر على TikTok. انتهى به الأمر إلى أن يكون انتصارًا ترويجيًا لـ Swift.

إذا لم تكن متأكدًا حتى الآن من سبب وكيفية تبني هذه المرحلة المرحة وغير الموقرة ، فهذه هي أفضل أربع إرشادات للترويج لـ TikTok.

1) تحدي الهاشتاق

في عام 2018 ، تنافس مقدم البرامج التلفزيونية الساخنة في وقت متأخر من الليل Jimmy Fallon على جمهور The Tonight Show لنشر مقاطع فيديو حول هذه الأغاني المتدحرجة على الأرض ، على سبيل المثال ، tumbleweeds الفردية للأغاني الغربية على TikTok من #tumbleweedchallenge. بحلول عام 2019 القديم ، تمت مشاركة أكثر من 8000 فيلم #tumbleweedchallenge حول TikTok. جعلته الإجابة يتبع تحديًا ثانيًا لـ TikTok ، حيث يطلب من جمهوره مشاركة مقاطع من شوارب الرسم هذه في وجوههم بعلامة لا تمحى.
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سيكون التحدي جزءًا كبيرًا من سحر وإنجاز TikTok. في أي لحظة ، سيكون هناك عدد غير قليل من التحديات التي ينخرط فيها المستهلكون. تتضمن فكرة #HashtagChallenge أن يحمل المستخدمون مفهومًا ، سواء كان مضحكًا أو غريبًا أو يحتاجون إلى بعض الهدايا ، ويكررونه باستخدام أفلامهم. تستخدم العلامات التجارية النضال بنفس الطريقة التي فشل فيها Taylor Swift من قبل مستخدمي TikTok الصعبين في صنع أفلام مستوحاة من الفيديو الأصلي للعلامة التجارية.

2) مقالات إبداعية فيروسية

مرة أخرى في أبريل 2019 ، أنشأ فريق كرة القدم الألماني بايرن ميونيخ ملفًا شخصيًا رسميًا يخطط TikTok للوصول إلى العشاق الشباب المحتملين. على الرغم من أن فريق كرة القدم يبدو وكأنه مباراة غير محتملة بالنسبة لبرنامج ينتشر بسرعة كبيرة ، لذا فإن الأفلام التي تبلغ مدتها 15 ثانية للمراهقين يؤدون عناصر غريبة وروح الدعابة ، فإن ميل لاعبي كرة القدم لمراقبة نواياهم من خلال الرقص في المنطقة جعل هذه اللعبة مثالية.

تتضمن خطة محتوى TikTok لبايرن ميونيخ ، والتي يتم تشغيلها في مقر النادي في ألمانيا ، مجموعة وسائل التواصل الاجتماعي التي تنشر بضع مقاطع كل أسبوع للاعبين وهم يتبخترون. منذ أن بدأ الفريق ملفه الشخصي ، حصل على ما يقرب من 80000 عاشق ، وشهدت أول 11 مقالة أكثر من 4 ملايين مناسبة.

في عام 2018 في الولايات المتحدة وحدها ، استثمر أكثر من 26 مليون مستهلك نشط ، في المتوسط ​​، 46 دقيقة يوميًا عبر TikTok. ومع ذلك ، جنبًا إلى جنب مع البرنامج الذي لا يزال في أحذية الأطفال ، هناك فرصة حقيقية لرواد الأعمال لتوسيع إنجازات مصنعيهم ونقاط ضعفهم لأنها لم تتضخم بعد مثل منصات مثل Instagram و Snapchat. وبالتالي ، يمكن للمقالات التلقائية الفيروسية أن توصلك إلى أبعد من ذلك بكثير ، حيث تكون هناك منافسة أقل لمصلحة المستهلكين. من الأفضل أيضًا توسيع نطاق الترويج على TikTok إذا كنت ترغب في المغامرة في الإعلانات. بدأت معظم الشركات المصنعة التي تستخدم البرنامج صغيرة ، مع هذا الشكل من المحتوى الطبيعي لفحص المياه.

جنبًا إلى جنب مع البرنامج الذي يوفر للمستخدمين قدرة غير محدودة على أن يصبحوا مبدعين ، بالإضافة إلى أنه يعمل بشكل جيد بشكل خاص للمصنعين الذين يبيعون المحتوى المبتكر والمساعدة. بعد GlobalWebIndexout من 10 TikTok ، يشارك المستهلكون الأغاني التي يستمتعون بها على وسائل التواصل الاجتماعي ، كما يشارك 53 بالمائة الأغاني في الفيديوهات في الغالب. هذا هو بالضبط سبب كون فنانين مثل Swift من أوائل من اغتنموا الفرصة التي قدمها TikTok.

3) إعلانات الاستحواذ

لا يزال استخدام الإعلانات على TikTok جديدًا نسبيًا وقد بدأ لتوه في يناير 2019. عندما يكلفك ذلك المال ، فإنه أيضًا طريقة مؤكدة للحصول على مقل العيون في علامتك التجارية ، خاصة عند القيام بذلك بشكل صحيح. هناك الكثير من الأساليب لاستخدام الإعلانات على TikTok ، جنبًا إلى جنب مع البرنامج ، والذي يوفر مقاييس قياس فعالة مثل النقرات ومرات الظهور وواحد من نوع الوصول للتأكد من تحقيق إعلاناتك.

يمكن شراء إعلانات الاستحواذ لصفحة مقصودة جديدة أو حاجز Hashtag. أيضًا ، تقدم TikTok عروض ترويجية حصرية للفصول كل يوم. هذا يعني أن علامة تجارية واحدة فقط قد تستحوذ على فصل دراسي كل يوم. يمكن أن تكون إعلانات الاستحواذ على العلامة التجارية من نوع الصور الثابتة أو الأفلام أو حتى صور GIF.

4) إعلانات Hashtag ذات العلامات التجارية

إذا كنت تخشى أن تحدي الهاشتاج الخاص بك لن ينطلق لأنك بحاجة إليه ، فيمكنك حتى شراء إعلان تحدي علامة التصنيف على TikTok. كانت العلامة التجارية الأولى التي قامت بذلك هي علامة الأزياء Guess مع كل تحديات #InMyDenim. دخل كل مستخدم بدأ برنامج TikTok في النضال الذي بدأ باستخدام منشئي محتوى مشهورين ومؤثرين مثلourfire (2.3 مليون عشاق) وأيضًاmadison_willow (+983000 عشاق). شهد تحدي #InMyDenim الذي تم الحصول عليه أكثر من 36 مليون وجهة نظر.

يتم تعيين تحديات الهاشتاج المدعومة في نوع إعلان بانر على صفحة الويب ، والذي سيوجه المستخدمين إلى بعض صفحات التحدي التي تشتمل على إرشادات للتحدي الخاص بك إلى جانب المحتوى الحالي باستخدام هذا الهاشتاج. سيكلفك ذلك القليل من المال ، حيث لن تكون تحديات الهاشتاج الطبيعية تستحق وقتك ولكنها تستحق ذلك.

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Stated under are some points although obtaining your home for sale:

one) Cleaning: retaining your house clean is most significant way to produce an impact. If you happen to be maintaining your dwelling for sale then will make it sure your household provides some good perception to the customer. Spots like, bed room, kitchen and hall continue to keep it clean and tidy.

2) Portray: if you happen to be a painting lover then it will be superior plan to maintain incredible and some significant paintings at your property. It is critical to have lower essential neutral shade at the interior.

three) De-Muddle: Make it certain that there is litter or mess above the kitchen area. Take out more home furnishings, eliminate more fabric, remove excess knick-knacks and make your house glimpse much even bigger. It will be a fantastic concept if you’ve storage kit to preserve these unwanted points.

4) Lighting: Obtaining a fantastic lights at your house is a great notion. Owning a proper lights can produce a superior temper in the brain of buyer. Make absolutely sure that all the bulbs and lights are on though showing your house, as it can enable your household to glow up.

five) Odors: Negative odors at your dwelling can give a detrimental perception in intellect of customer. So if you are cook dinner or a pet operator than make it absolutely sure that you retain your home clear make preserve your home refreshed. You can get free of charge and good concepts about how to refresh your property if you have a Google research.

6) Storage Places: It is significant to a fantastic storage potential. The storage spots should glance good and spacious, so to retailer very good total of possessions.

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Desert Ridge properties for sale are several and different. There is almost everything from one-relatives homes to customized-constructed estates, to communities centered close to the golf programs, to apartments complexes. There is so substantially enhancement likely on in the place that you are absolutely sure to come across your ideal healthy. There is absolutely nothing pretty like remaining the extremely initial individual to occupy a new house! New developments are staying managed by big names these types of as Del Webb, DR Horton, Bella Monte, Mark-Taylor, Meritage Households, and the Toll Brothers, furthermore quite a few a lot more. There will even be a progressive senior community identified as Sagewood that will supply its occupants health and fitness treatment, assisted living and personal treatment in their possess houses
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When you like to have a dwelling for you, then you have to come across a property builder who will support you to make your desire home. So, in this scenario, you have to find the household builder who has a superior status in the authentic estate marketplace. But in reality, deciding on a dwelling builder is quite substantially tough undertaking. So, you have to follow some methods which will assistance you to find the right builder for your residence. Right before you start your choice technique, you have to acquire the information about the house builders who are doing work in your neighboring place. Moreover, you can get the info about it from your pals and acquaintances in your community. Considering that, it is better to go to some distinguished houses in your area and ask its owner for the property builder who builds their residences. So they will deliver you some info about the builder.

Fundamentally, you have to ascertain the genuine objective of your household developing. Additionally, you have to confirm that how a great deal money will be used for your dwelling design and how a lot of days will be needed for finishing it. So all this info need to take into account initial before you commence finding a residence builder. A person position you have to keep in mind that when you are first time calling him or her, you should notice how the builder is dealing with the telephonic conversation and his or her voice tone. The explanation is that it will give you a most important glance at the builder’s identity and in the later stage, you will capable to make your offer with the builder as well.

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A business’ parking lot is often the first thing a customer will see. A parking lot can indicate a lot about how well a business is maintained. If a customer drives up to a business and the parking lot is unorganized and full of potholes, that may send the message that the business is equally as unkempt. Having a well-marked parking lot is an important aspect of making a good first impression to the customer. That being said, having a parking area prepared professionally is expensive, especially during the ongoing economic recession. Another, more cost-effective option business owners have is marking their parking lot themselves using letter and number stencils.

A business owner should put a lot of thought into the design of their parking lot. The most common design is to use straight lines to mark off the spots. Another common design choice is to use angled lines and directional stencil arrows, creating a one way parking system. There are advantages and disadvantages to both designs. Straight lines maximize space, while angled lines create a more streamlined flow of traffic. Another consideration is whether a business will use single parking lines, maximizing space, or double parking lines, giving customers a bit of a buffer between other cars. Whichever design a business owner chooses, it’s important that the Americans with Disability Act keep is kept in mind, which regulates how many handicapped parking regulations a business needs. You should contact your local zoning office because handicap parking space laws vary from state to sate.

Choosing the right paint for the job is the next step.
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There is a huge variety of paints that can get the job done. How long a business owner wants the markings to last should determine the type of paint to be used for the job. For temporary marks, inexpensive acrylic or oil-based paints can be used, but when long-lasting, visible marks are needed, two coat epoxy or enamel preparations should be used. A money-strapped business owner should balance cost with functionality when trying to make these decisions.

Before putting paint to pavement, there is still more preparation needed. First, a business owner should make sure they have all the supplies that they will need for the job, including paint and the stencils. Clear the parking area of any dust and debris. This can be done with an old fashioned broom, or with gas-powered blower to save time. The pavement must also be dry, which again can be done by using a blower, or by simply waiting for a few days of clear weather. Cracks in the asphalt should also be sealed, if it’s within a business owner’s budget.

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มีเกมออนไลน์หลายประเภทที่ผู้เล่นสล็อตชื่นชมอย่างมาก สล็อตออนไลน์ที่มีชื่อเสียงมากคือสล็อตแจ็คพอตและสล็อต 3 รีล ที่นี่โอกาสในการชนะของคุณสดใสเนื่องจากจำนวนผู้เข้าร่วมจะมากขึ้นและเงินรางวัลจะมหาศาล

ความแตกต่างระหว่างสล็อตฟรีและสล็อตที่เล่นในคาสิโนคืออะไร?
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สล็อตฟรีนั้นคล้ายกับการเล่นสล็อตออนไลน์อื่นหรือเล่นในคาสิโนมาก เกมเหล่านี้ขึ้นอยู่กับมดอย่างมากในโอกาส แต่โอกาสในการชนะหรือแพ้ในเกมสล็อตฟรีก็ขึ้นอยู่กับแนวทางของผู้เล่นเช่นกัน โดยเฉพาะการเดิมพันเกม สำหรับการเล่นสล็อตฟรีไม่จำเป็นต้องดาวน์โหลดซอฟต์แวร์เกม สล็อตฟรีส่วนใหญ่เล่นเพื่อความสนุกโดยไม่ต้องจ่ายเงิน เกมสล็อตฟรีสามารถเล่นได้อย่างสะดวกสบายในบ้านของคุณหากคุณสามารถเข้าถึงอินเทอร์เน็ตได้ เว็บไซต์หลายแห่งเสนอเกมสล็อตฟรีมากมาย นอกเหนือจากสล็อตออนไลน์แบบชำระเงิน เกมสล็อตฟรีเป็นวิธีหนึ่งที่ผู้ให้บริการเกมออนไลน์นำมาใช้เพื่อดึงดูดผู้คนให้มาเล่นเกมดังกล่าวและพัฒนาความชอบในการเล่นมากขึ้นในตอนแรกโดยไม่เสียค่าใช้จ่าย และต่อมาก็พัฒนาทัศนคติการทำเงินในหมู่ผู้คนและค่อยๆ ดึงเข้าหาการจ่ายเงินออนไลน์ เกมสล็อต

Did Nixon Get the War on Drugs Right? Michael Massing’s The Fix

The Fix by Michael Massing. Berkeley, CA: University of California Press, 2000, 335 pp., $25.00.

The dust jacket of Michael Massing’s The Fix summarizes his thesis in bold red letters: “Under the Nixon Administration, America Had an Effective Drug Policy. WE SHOULD RESTORE IT. (Nixon Was Right).” That is a pretty extraordinary claim to make regarding an administration that gained office in large part through the “Southern Strategy” that had at its heart Nixon’s declaration of a “War on Drugs” and whose policies created the cocaine epidemic that caused so many new concerns a decade later. At most, I would agree that the Nixon administration’s pursuit of a fundamentally bad policy included some worthwhile efforts that have been devalued by every subsequent administration. This was not because Nixon or his closest advisers were right about drug policy but because Nixon was more interested in foreign policy issues and his benign neglect of domestic policy allowed a number of positive developments to blossom in the midst of the mire of incompetence and corruption that characterized his presidency.

Perceptively concluding that “policies being formulated in Washington today bear little relation to what is taking place on the street,” Massing attempts to depict the real effects of drug policy at the street level. Unfortunately, he doesn’t rely on the epidemiologic evidence or read the careful analyses conducted by researchers like myself who have systematically examined what is truly taking place on the street. Instead he relies on the journalist’s usual — and usually misleading — tool of dramatic anecdotes.

Massing’s anecdotal case is presented through the stories of Raphael Flores and Yvonne Hamilton. Flores runs Hot Line Cares, a drop-in center for addicts in Spanish Harlem. Hot Line Cares, which Flores founded in 1970, is essentially just a cramped office in of an otherwise abandoned tenement where Flores and his staff advise and assist addicts who want to get into treatment. Given the fragmented state of drug abuse treatment in New York City, and in most other American communities, it is no easy task to connect addicts with appropriate care and even harder to connect them with adequate aftercare.
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Massing writes, “If a Holiday Inn is full, it will at least call the Ramada down the street to see if it has a vacancy. Not so two treatment programs”

Yvonne Hamilton is a crack addict trying to get her life together. Massing describes her trials and tribulations as she copes with her illness and makes her way through New York City’s treatment non-system. It is an affecting story and well told. The author presents it as an argument for treatment and perversely as an argument against decriminalization or legalization. But she is one of the many examples that show that prohibition does not prevent addiction. And improvements in her drug problem seem to have less to do with the treatment she did receive than with changes in her life situation.

These two lives provide a touchstone to which his narrative will later return. The middle third of the book shifts dramatically in tone as Massing chronicles the evolution of the war on drugs in Washington. During Nixon’s tenure, the government spent more money on treatment (the “demand” side) than on stopping drug trafficking (the “supply” side), which he argues led to declines in both drug overdoses and crime rates. As successive presidents felt pressure to emphasize the “war” rather than treatment, he asserts that the number of chronic addicts skyrocketed. In the third and last section Massing returns to Spanish Harlem, where Hamilton continues a difficult struggle to remain drug-free and Flores struggles to keep his center afloat and to keep from falling into addiction himself.

It is the second part of the book that is the heart of Massing’s thesis. It is a tale that is familiar to those of us who are active in the field of drug policy and, in addition to scholars, other journalists have told it before — Dan Baum (1996) and Mike Gray (1998) doing so particularly well — but I will summarize (with some details Massing missed or left out) the history of drug policy under Nixon for the reader who is not familiar with the story.

In 1968, as Richard Nixon was making his comeback run for the presidency, he adopted the “Southern Strategy” that has been the key to Republican victories in presidential races ever since. Since the end of Reconstruction every Democratic presidential candidate had been able to rely on the votes of the “solid South” but the Northern Democrats’ support for civil rights had been the cause of increasing disaffection in the South, as epitomized by Strom Thurmond’s independent run for President against Truman in 1948. Then, in 1964, Alabama Governor George Wallace’s bid for the Democratic nomination for President showed that racism won votes in the North as well as the South. Nixon wanted to win the South, as well as racists’ votes in the North, without offending more traditional Republican voters by an openly racist campaign. The answer Nixon and his advisers found was to campaign against crime, which most Americans quite falsely equated with minorities. So what if the crime rate was actually declining, Americans seem to always believe that crime is increasing just as they seem to always blame it on cultural or racial outsiders.

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